For the Dallas Arboretum and Botanical Gardens, my team set out on a passion project
to create fresh, modern assets for the brand. We reimagined the Arboretum’s vision,
breathing new life and direction into the visual experience, all while honoring
the beauty, charm, and unique character blooming in Dallas.

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To bring this spec project to life, we created a complete suite of assets, including logos, color palettes,
OOH signage, social and digital ads, merchandise, and more.