When I was younger, my dream job was to be the person who named nail polish colors. Now, as a copywriter, I think that ambition makes perfect sense. I broke into advertising as I got older and started my career after graduating from the University of Delaware. I still hold onto the dream of naming a few nail polishes along the way.

What I love most about my job is the process of writing and rewriting until the words finally click. Until they stick the landing. Until my boss says, “Kayla, that’s golden.”

As I evolve in this field, I find that unique branding calls for a clever, thoughtful approach. So, I’m always testing short, sweet, witty, and memorable copy to achieve that. What drives my process is light-heartedness, a healthy serving of humor, and a whole lot of creativity.

Between those bouts of creativity, you’ll probably find me grabbing a
Blonde Vanilla Latte from Starbucks or hunting for vintage pieces on Etsy.