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Oktoberfest Pittsburgh


My agency had the pleasure of branding and promoting OKTPGH’s very first year.

A vibrant blend of Bavarian tradition and Steel City spirit, this 11-day
community event aims to honor the rich cultural traditions of Oktoberfest while
showcasing the best of Pittsburgh’s local talent and businesses.
 

Agency: Gatesman





Primary Assets: 

The Gatesman creative team created an award-winning aesthetic of a classic yet new Oktoberfest celebration for the ‘Burgh, scooping up a Silver Addy Award from the 2024-2025 Pittsburgh American Advertising Federation.

The main promotional poster served as a key touchpoint, with the line “Your Time to Stein” welcoming attendees and setting the tone for an unforgettable experience.






Social Media:

I had a little too much fun writing for stein holding competitions, Dachshund races, Ferris wheels on bridges, and more.

We even garnered 14 million+ impressions through programmatic and paid social ads.


Carousel post slide 1 - Stein holding Carousel post slide 2 - Stein holding
Static post - Dachshund races
Static post - Ferris wheel ticket promo


Merch and More:

We made everything from the coasters to the Ferris wheel display.


In my free time...
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