Pace Suburban Bus - Ride Kind Campaign
The Pace Suburban Bus “Ride Kind” campaign takes a stand against aggression toward bus operators by spotlighting the humanity of every driver.
After conducting dozens of interviews, we shared real stories that revealed drivers as parents, veterans, creatives, travelers, and even billiards enthusiasts.
I crafted copy for onboard and digital media, urging passengers to “respect every driver’s side,” reinforcing Pace’s commitment to safety.
Building on the success of the Gold Addy award-winning 2024–25 campaign, Pace tapped us for a second round to expand the message and further its impact across the community.
After conducting dozens of interviews, we shared real stories that revealed drivers as parents, veterans, creatives, travelers, and even billiards enthusiasts.
I crafted copy for onboard and digital media, urging passengers to “respect every driver’s side,” reinforcing Pace’s commitment to safety.
Building on the success of the Gold Addy award-winning 2024–25 campaign, Pace tapped us for a second round to expand the message and further its impact across the community.
Agency: Gatesman
2024 DOOH and Social Media Assets:
We amplified this message through heartfelt copy and visuals demonstrating the two sides of every driver’s story.
After all, driving is just the half of it.
2025 DOOH and Social Media Assets:
CD: Mark DiPietro
Designer: Molly Mykich
CW: Myself
Designer: Molly Mykich
CW: Myself
The highest honor of the Chicago American Advertising Awards was given to the original Pace Suburban Bus Ride Kind Campaign under the following two categories: 019B Multiple Boards, 013B Spread or Multiple Page— Single Unit.