bloom daily planners
Social Media Management
I took on blog writing, video creation for Instagram and TikTok, graphic creation, caption writing, and more during my years at bloom.
Managing a team of 4 other interns, I was involved in a lot of media creation. Here’s a glimpse of what we accomplished.
Some big wins:
-Summer 2021 intern team kickstarted the change in bloom’s Instagram feed color, advising that bloom creates multicolor graphics instead of their former, pink-only aesthetic. This change was accepted and implemented in July 2021.
- “Anatomy of a Planner Addict” graphic creation - I had the idea to create this graphic for our Instagram, and it has now been mass printed in the cover page of 250k+ planners through the 2025 academic season.
- 6 of the top 10 performing reels of all time for bloom’s Instagram were created by me, amassing over 135k views.
- “Little Miss” Meme - The Summer ‘22 intern team helped create this trendy post, and we received over 16,000 shares, nearing bloom’s best-performing Instagram post of all time.
