bloom daily planners

Social Media Management

I took on blog writing, video creation for Instagram, Facebook and TikTok, graphic creation, caption writing, and more during my years at bloom.

Managing a team of 4 other interns, I was involved in a lot of media creation. Here’s a glimpse of what we accomplished.

Some big wins:

^{-Summer 2021 intern team kickstarted the change in bloom’s Instagram color palette, advising that bloom create multicolor graphics instead of their former, pink-only aesthetic. This small but impactful change was accepted and implemented in July 2021, changing the visual identity of bloom for years to come.

- “Anatomy of a Planner Addict” graphic creation - I had a quick spark of genius and whipped up a graphic for our Instagram... To my surprise, it was incredibly well received, so much so that it’s been printed on the cover page of 250k+ planners through the 2025 academic season.

- 6 of the top 10 performing Instagram reels during my time at Bloom were created by me.

- “Little Miss” Meme - The Summer 2022 intern team spotted a social trend and responded with our take, receiving over 16,000 shares, nearing bloom’s best-performing Instagram post of all time.}