The Dallas Arboretum
and Botanical Garden

Role: Copywriter
What we did: Brand Strategy, Brand Identity, Copywriting, OOH, Digital, Social, Merchandise
Industry: Arts & Culture, Tourism

For the Dallas Arboretum and Botanical Garden, my team launched a passion project to create fresh, modern brand assets. We reimagined the Arboretum’s vision, breathing new life and direction into the visual experience, all while honoring the beauty, charm, and unique character blooming in Dallas.

To bring this spec project to life, we created a complete suite of assets, including logos, color palettes, OOH signage, social and digital ads, merchandise, and more.

-spec work-