SHOP ‘n SAVE Tailgate Zone
Role: Copywriter, Production Assistant, Video Direction
What we did: Strategy, Campaign Concept, Campaign Identity, Copywriting, Social, Digital, Experiential
Industry: Grocery Retail
Agency: Gatesman
SHOP ‘n SAVE is a discount grocery chain with 70+ locations across the Mid-Atlantic and a strong presence in the Pittsburgh area. Recognizing the deep-rooted sports culture in the city, we leveraged that local passion and launched The Tailgate Zone: a seasonal initiative positioning SHOP ‘n SAVE as Pittsburgh’s go-to destination for all things tailgating.
So far, the Tailgate Zone campaign has included community events, PR boxes, themed merchandise, mobile billboards, in-store signage, weekly giveaways, digital ads, CTV spots, and a social media series featuring Pittsburgh running back Jaylen Warren. Go ‘lers.
So far, the Tailgate Zone campaign has included community events, PR boxes, themed merchandise, mobile billboards, in-store signage, weekly giveaways, digital ads, CTV spots, and a social media series featuring Pittsburgh running back Jaylen Warren. Go ‘lers.
PR Boxes:
Signage:
Digital Assets:
Merchandise:
Video Assets:
Meet & Greet, Mobile Billboard, and More:
Designer: Molly Mykich
Copywriter: Kayla Plunkett