SHOP ‘n SAVE Tailgate Zone
SHOP ‘n SAVE is a discount grocery chain with 70+ locations across the Mid-Atlantic and a strong presence in the Pittsburgh area. Recognizing the deep-rooted sports culture in the city, we leveraged that local passion and launched The Tailgate Zone: a seasonal initiative positioning SHOP ‘n SAVE as Pittsburgh’s go-to destination for all things tailgating.
We kicked off the campaign with PR boxes for influencers, themed merchandise, in-store signage, weekly giveaways, digital advertisements, and a social media series featuring Pittsburgh running back Jaylen Warren.
I created all written assets across these touchpoints and helped direct and produce seven spots alongside Warren. What a cool opportunity that was. I’ll post those here when they’re live!
Agency: Gatesman
PR Boxes:
Signage:
Merchandise:
Designer: Molly Mykich
CW: Myself
CW: Myself