University of Arkansas Online

My team helped refresh the University of Arkansas Online program’s creative strategy. The new tagline? “Find your place from any place.” Because with U of A Online, it doesn't matter where your feet are. When you walk with the U of A, you join a community of people headed toward the life they want to live.
 






Agency: Gatesman




I wrote these banner ads to touch on the various career paths you’re destined to be successful in once you graduate with a U of A Online degree.





We needed to find a way to show the transformation of one’s career, and landed on an easily repeatable but highly customizable “From X to Y” formula.



Click through to read each asset














CD: Mark DiPietro
Designer: Matt Lawrenson

CW: Myself





In my free time...
Passions in Progress
Noodle recipe
Yum