University of Arkansas Online
Role: Copywriter
What we did: Campaign Strategy, Web Strategy, Copywriting, Digital
Industry: Higher Education
Agency: Gatesman
My team refreshed the University of Arkansas Online program’s creative strategy to increase applications and enrollment, primarily through digital efforts.
The new tagline? “Find your place from any place.”
Because with U of A Online, it doesn't matter where your feet are. When you walk with the U of A, you join a community of people headed toward the life they want to live.
The new tagline? “Find your place from any place.”
Because with U of A Online, it doesn't matter where your feet are. When you walk with the U of A, you join a community of people headed toward the life they want to live.
Banner Ads:
We needed to find a way to show the transformation of one’s career, and landed on an easily repeatable but highly customizable “From X to Y” formula.I crafted copy to illustrate the various career paths you’re destined for success in once you graduate with a U of A Online degree.
Click through to read each asset
CD: Mark DiPietro
Designer: Matt Lawrenson
Copywriter: Kayla Plunkett